China Introduces New Rules for Influencers: Only Experts Can Speak on Professional Topics
In a significant move to regulate online content, China has announced new rules requiring influencers to hold university degrees or verified professional credentials before discussing specialized subjects such as medicine, finance, education, and health on social media platforms.
Ensuring Accuracy in the Digital Space
According to China’s Cyberspace Administration, the new policy aims to combat misinformation and promote credible, fact-based communication. Influencers without proper qualifications will now be prohibited from sharing advice or opinions on topics that require professional expertise.
The rule applies across all major platforms, including Weibo, Douyin (China’s TikTok), and Bilibili, and is part of the government’s broader effort to bring more structure and accountability to the booming influencer economy.
What Influencers Can and Cannot Do
Under the new regulations:
Influencers must submit proof of their credentials before livestreaming or posting educational or advisory content.
Topics like medical advice, financial planning, and legal consultation are strictly reserved for certified professionals.
Non-expert influencers are encouraged to focus on entertainment, lifestyle, travel, or culture, where formal qualifications aren’t required.
A Growing Trend of Online Regulation
This move is part of a larger campaign by Chinese authorities to clean up the country’s digital ecosystem, which has grown rapidly over the past decade. With millions of creators influencing public opinion, the government aims to ensure that online discussions, especially around health or finance, remain accurate and socially responsible.
Earlier this year, Beijing also introduced rules requiring streamers to verify their identity and limit excessive luxury displays to prevent “unhealthy social values.”
Mixed Reactions from the Public
While some users have praised the policy for prioritizing expertise and factual accuracy, others argue it may limit free expression and make it harder for independent voices to grow online. Critics worry that defining who qualifies as an “expert” could give authorities too much control over public discourse.
“I understand the need to stop fake medical or financial advice,” one Chinese user commented online, “but what about ordinary people who just want to share experiences or opinions?”
A Model for the Future?
As misinformation spreads globally, some analysts suggest that China’s new influencer regulation could inspire similar measures in other countries, particularly as governments grapple with fake news and unverified online advice.
For now, the policy signals a clear message: in China’s digital world, knowledge must be backed by credentials — and influence must come with responsibility.